comScore has begun testing its new Media Metrix Total Universe report, which provides audience measurement for what it claims to be ‘100 percent of a site’s traffic’, including usage via mobile phones, apps, tablets and shared computers such as Internet cafes.
The tool will be released with April data in the U.S. and U.K. (with other global markets being released in subsequent months) for all publishers currently leveraging the comScore Unified Digital Measurement (UDM) tag.
The initial report features standard comScore Media Metrix key measures, such as unique visitors, reach, and page views, providing an unduplicated view of site audiences across multiple media platforms.
“We are excited to introduce the comScore Media Metrix Total Universe report,” said Cameron Meierhoefer, comScore EVP of Analytics. “With digital media fragmentation occurring at an accelerating pace, it has never been more important for publishers to understand the full size and composition of their audiences and get credit for the traffic they’re generating across all media platforms. This unique report enables publishers to demonstrate the value of their entire audiences and monetize their content irrespective of the access point.”
Publishers who currently leverage the comScore tag as part of Unified Digital Measurement reporting will be visible in the Total Universe report when April data is released. UDM tagging is required for participation in this report.
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