The National Magazine Company (NatMag) are to launch mobile versions of their Company and Men’s Health magazines, in partnership with Mobile Interactive Group.
Natmag will be working with MIG’s mobile advertising agency 4th Screen Advertising to monetise content through the delivery of highly targeted ‘rich media’ mobile advertising. All mobile advertising will be powered by 4th Screen Advertising ad serving platform, Mpression.
Driving brand engagement, encouraging interaction and data collection is key to the new mobile internet sites for both Company and Men’s Health. Users will be able to enter competitions; sign up for newsletters; order subscriptions with ‘click to call’ payment functionality and access content for free on sites optimised for smartphone, feature and traditional mobile handsets.
The Company mobile internet site launched earlier this month and the site for Men’s Health is expected to launch in early May. Other brands in NatMag’s extensive portfolio of magazines and websites will follow over the coming months.
Sharon Douglas, Group Circulation and Marketing Director, the National Magazine Company says, “Following a significant increase in traffic numbers to our websites via mobile devices, we identified a need to develop our internet sites so that they were not only optimised for mobile, but that our customers were getting the best service and experience possible. We are delighted to be partnering with Mobile Interactive Group (MIG) on this project, which is part of NatMag’s overall business plan to develop branded content across multiple platforms.”
Rob Weisz, Commercial Director, Mobile Interactive Group commented: “Over the past few months we’ve been helping Natmag with its mobile strategy, optimising its core offering for mobile, which encompasses the design, development and build of mobile internet sites and apps. It is important that mobile dovetails into and compliments their existing digital strategy. The new sites for Company and Men’s Health take content feeds directly from Natmag CMS ensuring an up to date, engaging customer experience, specifically designed for mobile.”
Tina Taylor, Commercial Director, 4th Screen Advertising commented, “It’s great to be working with the teams at Natmag to sell premium mobile advertising across a mix of titles, tailored specifically to cater for both male and female audiences. The Natmag portfolio offers consumers a broad range of lifestyle sites, all of which have the capability to support targeted, rich media mobile advertising that engages readers, whilst also providing a great environment that encourages new advertisers into the mobile space.”
www.natmags.co.uk
www.migcan.com
www.4th-screen.com