Salesforce.com is to buy social media analytics firm Radian6 for $326m, as the Online CRM firm looks to boost social media features for its clients.
Radian6, which counts Dell , Kodak , PepsiCo , and UPS among its customers, makes products that monitor conversations on social media sites, allowing companies to gain real-time insights on customer trends.
Salesforce.com said the combination will enhance its cloud offerings and help it integrate conversations on social media sites into its corporate social network.
Radian6, based in Fredericton, New Brunswick, Canada, was founded in 2006 and had over 120 employees as of June last, according to the firm’s website.
Salesforce.com, with a market value of $17 billion, expects the deal to add about $45-$50 million in revenue for the full year but sees a fall in adjusted earnings of 11 cents per share.
Salesforce.com, the world’s biggest provider of software that is delivered via the Web, last December bought Heroku, another cloud-platform company, for $212 million.
