A charity recipe book is being launched through social media channel Twitter – Tweet Pie, the ‘World’s Shortest Recipe Book’, is crowdsourcing 140-character recipes to include in a book to be published later this year.
Created by PR & social media agency Umpf on behalf of its client, UK cooker manufacturer Belling, Tweet Pie will be published and sold in aid of FoodCycle, a charity that redirects edible surplus food thrown away by food retailers, to create nutritious meals for people affected by food poverty.
There is already a keen fan base around 140-character Twitter recipes – or ‘Twecipes’ as they are known – and now the concept is being used by Belling to create the UK’s first ever Twecipe book of really short recipes.
Example Twecipes for Roast Beef, Spaghetti Bolognese and Risotto:
1. Rst bf – Rb beefw/ salt,ppr&olvoil. Sear in r/tray on hob, tfr 2 oven 240° 4 20min, rdce heat 2 190°, 30min pr k 4 rare, rest, crv #Tweetpie
2. Spag Bol – Fry garl, onion, brwn mince+thyme, gls rd wine, tin toms, msrooms, sson, simr 40 min. Boil pasta 10 mins. Srv w/parmsn #Tweetpie
3. Risotto–Sftn onino, garl & celry in olvoil+rice, tn up heat+splsh wine, stir,+stock, stir, rpt till cooked+butter & parmsn, srv #Tweetpie
Craig Dugas from @tinyrecipes, who will be one of the judges deciding which recipes make the book, said: “140 character recipes are tiny cookery adventures. An entire dish can be created by someone that may have never tried it before, all from a recipe that’s about the length of one sentence.”
To enter, Tweet a recipe including the hashtag #Tweetpie and the best will be published in the book out later this year. A full glossary of Twecipe terms, hints, tips and Twecipes from the experts is also available at http://www.belling.co.uk/twecipe. Ten Baby Belling Black cookers are also being given away.
Research commissioned by Belling to launch Tweet Pie showed Delia Smith to be Britain’s wordiest chef – analysis of the UK’s top ten bestselling celebrity cook books show her roast beef recipe to be almost three times wordier than her celebrity chef counterparts.
Delia makes a real meal out of a simple roast beef dish, using 872 words, second wordiest was Nigella Lawson (787) and third Jamie Oliver (773) – cooking legend Mrs Beeton came out best, using just 156 words to explain the perfect roast.
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