Mobile Interactive Group (MIG) has bought mobile technology, marketing and services company Golden Bytes, for an undisclosed sum.
The acquisition will see GB adopt the MIG brand and enable MIG to offer its range of services and technology, including the development of mobile internet sites and apps, user experience design, loyalty and digital builds, mobile marketing and advertising, and mCommerce to existing GB clients, as well as new clients in the near future.
An investment in strengthening local sales and marketing, technical and operational support has been incorporated into the deal, to enable the integration of MIG’s global technology platforms and services and to allow the business to further expand into other European markets.
GB has traditionally operated a number of significant mobile technology platforms for customers in the Netherlands and Belgium, in the areas of SMS, MMS and IVR.
Barry Houlihan, CEO and Founder, Mobile Interactive Group commented: “As part of our extensive international expansion plans, MIG specifically targeted Golden Bytes to give the business further reach, extending our global footprint to cover the UK, USA, Australia and now Europe.
“The combination of knowledge, experience, services and technology will deliver greater value and more engaging experiences to customers utilising our platforms, and will contribute significantly to our margin and revenue growth internationally.
“Golden Bytes launched in 1999 and was one of the first mobile services businesses in Europe. We have a huge amount of respect for their work delivered to date, and although in its infancy the teams have integrated well and the agreement has already opened up some really exciting conversations with new and existing clients. We look forward to working as one over the coming years and increasing our activities in Europe. The deal will help to increase our consolidated revenues to £100M for 2011.”
Jonathan Kenny, CEO, Golden Bytes International B.V commented: “The acquisition from Mobile Interactive Group is a tremendous boost for our business, bringing huge benefits to all at Golden Bytes. More importantly, it will also deliver a host of benefits to our customers, enabling us to provide them with the best technology platforms and services available in the market.
“Over the years we have watched in admiration at what MIG has achieved in terms of innovation, technologies, financial performance and reputation. Having worked closely with them over these last few months, it comes as no surprise why MIG are market leaders and held in such high esteem by their customers and within the industry.”
Golden Bytes International B.V was acquired organically through existing funds for an undisclosed sum.
In June 2010, MIG acquired mobile marketing and CRM provider Piri Limited to broaden the group’s technology and services offering across the mobile services value chain.
More recently MIG posted strong financial results for 2010 detailing 46% gross profit margin increase, 30% staff growth and a revenue increase of 15%.
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