MediaMind Technologies has launched MediaMind Blocks, a library of ready-made, downloadable codes for a range of rich media advertising formats.
MediaMind Blocks has been designed to give marketers the ability to design and produce creative concepts using pre-built packaged code.
Eliminating the need to create an individual API or code, the company said each block can be customised within the Flash authoring tool to suit a specific ad within the MediaMind platform.
MediaMind Blocks can incorporate the latest digital concepts, such as Augmented Reality, Facebook & Twitter integration, Papervision3D and Physics simulation capabilities, into rich media ads.
As part of an ongoing process, new MediaMind Blocks will be constantly added and included to the collection.
“With MediaMind Blocks, marketers now have a myriad of options to develop and execute sophisticated and highly creative rich media experiences,” said Gal Trifon, President and CEO at MediaMind. “The pre-packaged offering makes it incredibly convenient and easy for marketers to expedite the creative process with instant production and delivery.”
“Many groundbreaking and advanced ads in the world rely on Flash’s full capabilities,” said Lea Hickman, vice president of Creative Suite product management at Adobe. “The Flash based code in MediaMind Blocks is an efficient, time-saving and inventive solution for marketers who want to invigorate their rich media campaigns.”
Each MediaMind Block includes full documentation and sample ads to drive innovation, production and global delivery.
http://creativezone.mediamind.com/blocks.aspx
