Online domain seller Sedo has announced that its recent brokerage of Sex.com has earned the Guinness World Record™ for “most expensive internet address domain name.”
Sex.com was sold for £8.2 million on 17th November 2010.
As the world’s largest domain name marketplace, Sedo has brokered over £240 million worth of domain names including a number of high-profile, seven-figure transactions for premium domains such as Vodka.com, Pizza.com and Russia.com.
“The sale of Sex.com was truly a team effort. We spent about two years with the domain, establishing the relationship, researching and finding the right buyer and managing the domain’s transfer,” said Kathy Nielsen, director of sales at Sedo. “We’re honoured that Sedo was trusted with such a high-value and high-profile sale, and we’re ecstatic that it is now being recognized by Guinness World Records as a record-breaking deal.”
“With a prominent sale like Sex.com, the domain transfer process can be incredibly complicated,” said Jeremiah Johnston, chief operating officer and global counsel at Sedo. “But what makes Sedo unparalleled in the industry is that we work just as closely with domains of any size – to expedite and simplify the transaction, as well as eliminate unnecessary risks for both the seller and new owner.”
To learn more about the 2010 domain marketplace, sales figures and statistics, visit Sedo’s 2010/Q4 1010 Domain Market Study.