Flanking Hammersmith’s busy A4 flyover are Europe’s largest pair of digital advertising platforms. While these double sided LED screens, costing £1 million, make for a striking landmark in West London, they are also breaking new ground in digital connectivity, as adverts are beamed live to the signs over an enterprise quality 3G mobile network provided by Stream Communications.
The Ocean Outdoor digital signs are the latest devices to join the ‘Internet of Things’ – devices connected to other devices over a mobile network.
Enabling this machine to machine (M2M) communications is specialist M2M network service provider Stream Communications.
Nigel Chadwick, Director of Stream, said: “These screens represent the future of outdoor advertising, not only in scale and quality of image, but in the way they are able to utilise the latest in machine to machine mobile communications technology. The instantaneous nature and the simple management of content to the screens means the latest brand campaigns always reach target customers.”
If delivering traditional wired communications is difficult, Stream can deliver new and compelling communication over mobile.
Stream uses its own bespoke network to enhance reliability, speed and capacity.
This provides communications speeds that can exceed some fixed line broadband internet connections, perfect for delivering the high quality advertising content viewed on the Ocean twin tower screens.
Advertising content for the twin digital signs is managed by Beyond Digital.
The content is then distributed by Scala over Stream Communication’s M2M mobile network, where it displays on the Ocean Outdoor twin tower screens.
These screens target many millions of commuters heading to and from Heathrow Airport, Central London and the West London area.
www.stream-communications.com
