The sale of the world’s most lucrative domain name, Sex.com, for a record $13 million has been confirmed this week. The sale, brokered by Sedo enters the record books as one of the web’s most famous sites, and now ranks as commanding the single highest recorded price paid for a domain name not just in 2010, but of all time.
The news of Sedo’s successful brokerage of sex.com has now altered the list of top ten domain names sold this year.
Domain Name Journal now ranks reported domain name sales as follows:
The sale of sex.com was brokered by Sedo’s senior domain broker who conducted a buyer search on behalf of Escom in accordance with an order issued by the United States Bankruptcy Court for the Central District of California.
The process was finalised more quickly than usually expected for a high quality domain name, with the sale taking just three months to complete as opposed to the average of a year.
Nora Nanayakkara, business development director at Sedo, comments, “Domain names of this value rarely become available and we are delighted to have been involved in this historic event.
“While this sale represents the single highest recorded price paid for a domain name in the history of the internet, the average price of a domain name at Sedo is much more affordable. Our recent quarterly domain market study revealed that the median price of a .com domain names is just £339 and .co.uk is £374”.
Escom acquired the domain in 2006 for a then record $11.5 million. Sedo’s recent $13 million sale of Sex.com now holds the record as the highest value domain sale to date, which further demonstrates the continued demand for premium domains and the appreciating value of Sex.com.
www.sedo.com
