UK Brands can analyse and track the search engine optimisation (SEO) and paid search strategies of their competitors thanks to the new UK version of the search analytics software service from Searchmetrics.
The Searchmetrics Suite software helps search marketers maximise campaign performance, automating many aspects of SEO analysis, monitoring and reporting. It lets in-house and agency search experts analyse and compare search data relating to multiple domains including those of competitors.
“Our software gives you insights into competitors’ weak points, their paid search budget increases and campaign seasonality – all great intelligence that helps online brands take a lead and stay ahead,” said Dr Horst Joepen, CEO of Searchmetrics, a German search analytics software specialist which has just opened a UK office.
Central to the new UK version of the product is a unique weekly updated database of Google search results based on approximately 600,000 of the most popular UK keywords. The software aggregates and stores this information enabling marketers to access a quick analysis of how visible any UK web site is on Google.
For companies that operate internationally, the Searchmetrics Suite software monitors SEO performance in over 25 countries based on the dominant search engines; Google, Bing and Yahoo.
“If you do business in a part of the world where the big three aren’t prevalent, we offer to track a local search engine – so, for example, for customers who want visibility in Russia we offer tracking for the Yandex search engine,” said Joepen.
The software also tracks the volume of Facebook user ‘comments’, ‘shares’ and ‘likes’ for customers’ domains.
www.searchmetrics.com