Google has set a new internet traffic record, accounting for 6.4% of global internet traffic during September, according to new data.
The figure, from US-based web security and monitoring firm Arbor Networks, places Google among the largest traffic handlers in the world.
Arbor Networks estimates that the 6.4% share places the search firm ahead of all but one of the world’s internet service providers.
“While the business press may debate Google’s future, its traffic growth continues apace with massive corresponding impact on the network topology, peering arrangements and the overall internet infrastructure,” wrote Arbor Networks chief scientist Craig Labovitz in a blog post.
The true share of web traffic that Google operates could be even larger when a margin for error and traffic from the Google global cache is factored in, Labovitz said.
Read the full blog post here.
