This week’s movers and shakers in the digital industry: I Spy Marketing | Videojug | Sequence | Diffusion | Tealeaf | Adconion | Rubicon Project | Recommendi |Bible Society | Transversal | Exalead | e-dialog | Tagman | Mobile Interactive Group | Effiecient Frontier | Linkshare | Consumerchoices | edigitalresearch | ATG | Global Reviews | Schawk | BazaarVoice | Sportingbet | Amaze | Steak Digital | Enable Interactive | Audience Science
I Spy Marketing launches in Scotland
I Spy Marketing’s latest recruit – John Brodie (headshot attached) – is joining the team as General Manager, Scotland to lead the company’s push into the Scottish market. Brodie will be responsible for working with existing Scottish clients, winning new regional business and developing partnerships with established creative media agencies.
Brodie spent eight years at Digital Marketing Group (DMG) company, Jaywing. His most recent role as Head of Digital Analysis and Product Development saw him design and launch Digital Brain Search, a suite of analytical tools for the search marketing world. Whilst at Jaywing, Brodie also worked across all channels and sectors (including RBS, Egg, MoneySupermarket, Oxfam, Kelloggs, CitiBank, Open University and Comet) as a marketing consultant specialising in analytical techniques such as propensity modelling and segmentation to maximise volumes, revenues and margins. Prior to Jaywing, Brodie was a marketing analyst with HBOS.
www.ispymarketing.com
Videojug launches new ‘how to’ apps
Videojug, the original UK pioneer of ‘how-to’ online video is today launching its new apps for the iPhone/iPod touch and iPad. Both apps are available to download for free from the iTunes App Store, each specially designed to make the most of the smaller-format iPhone/iPod touch and the larger-screened iPad respectively.
By allowing users to search thousands of ‘how-to’ videos from Videojug’s extensive library of professionally-produced films, the apps provide mobile video solutions to every day on-the-go challenges – from how to change a tyre and eat sushi correctly, to how to ace an interview. A catalogue of exclusive playlists covers popular topics including food, golf, dating, First Aid and DIY; and users can plan ahead for moments when there might not be 3G or Wifi coverage available by downloading films directly to their device to watch later. Finally, by shaking their iPhone/iPod Touch users can learn how to do something new every day.
www.videojug.com/mobile
First Windows 7 mobile app to help users reach new heights
A mobile application for navigating around the British countryside has been developed by award-winning digital agency Sequence, and handpicked by Microsoft to be one of the first available for download on the newly released Windows® Phone 7. Written exclusively for the Windows Phone platform, and making use of GPS technology, Sequence’s Pathfinder application for clothing retailer Snow+Rock is aimed at the popular UK outdoor pursuits sector.
Due for release in Q4 2010, Windows Phone will contain integration with Xbox LIVE®, Zune® and Bing™ services. Anticipation for the phone meant Pathfinder faced competition from developers keen for their applications to be among the first available for download on Windows Phone Marketplace. Microsoft chose the Snow+Rock Pathfinder as one of the first applications available on the Windows Phone because of its essential use to hikers and perfect targeting for its “life maximiser” audience.
www.Sequence.co.uk
La Senza appoints Diffusion to Social Media Brief
La Senza, the global lingerie brand and retailer, has appointed social media agency Diffusion to develop and implement its social media strategy in the UK and Ireland. Diffusion has been briefed to increase awareness and understanding of the La Senza brand and drive quality traffic to boost online sales and drive footfall in La Senza’s 190 stores in the UK and Ireland. Online reputation management will be core to Diffusion’s work, with the agency providing actionable insights on product development, store experience, customer service and wider brand issues being discussed on social media platforms.
A central objective will be to use social media to emphasise La Senza’s affordable luxury values, the range and quality of product available in store and online and in-store expertise and service. This will be achieved through Diffusion building and managing a brand presence for La Senza on key online platforms including Facebook and Twitter to create conversation platforms, as well as running an ongoing influencer relations campaign with key fashion and lifestyle blogs and forums.
www.diffusionpr.com
Ideal Shopping Direct Deploys Tealeaf To Bring Visibility To Web Channel
Ideal Shopping Direct has deployed Tealeaf® Customer Experience Management software on its primary websites, www.idealworld.tv, & www.createandcraft.tv to help eliminate issues, understand customer ‘struggle’ and recover lost revenue. Ideal Shopping is also using Tealeaf to provide visibility into customer issues to its outbound call centre, allowing them to reach out to customers that abandon purchases and help complete the sale. In just the first eight weeks of using Tealeaf to support outbound revenue-recovery calling, the conversion rate of these calls had reached 40%.
Ideal Shopping has been primarily focused on selling through its four main (Ideal World, Ideal Extra, Ideal & More & Create and Craft TV) channels. However, with the growth in popularity of online shopping, the company has recently sought to increase its online operations, providing TV viewers with an alternative buying channel to the call centre and also reaching new audiences that were not TV shoppers. Tealeaf CX Solutions™ gives Ideal Shopping real-time visibility into what each and every customer is doing on the website, allowing the company to make informed changes and optimizations to the site.
More recently, following a systems upgrade, Tealeaf was able to provide invaluable real-time information used to identify issues, highlight potential transactional drop-out points and assist in the upgrade process to minimise customer impact, and measure KPI’s during and after the transitional period.
www.tealeaf.com.
www.idealworld.tv
Adconion partners NetShelter
NetShelter Technology Media has launched an exclusive partnership with Adconion Media Group, the world’s largest independent content distribution and monetisation platform. Through this agreement, UK-based brand marketers and agencies can now tap into NetShelter’s powerful network of technology influencers to create more impactful marketing programs that can amplify the impact of a single marketing message many times over. NetShelter empowers marketers to influence buying behaviour by marrying their messages into highly engaging editorial environments.
Having recently secured a US$15 million Series B round of funding, NetShelter encompasses more than 200 IT, mobile and consumer electronics content sites and blogs, which generate over 133 million monthly unique visitors*. In the UK, NetShelter attracts an audience of 8.4 million monthly unique visitors. Adconion will drive online display, video and bespoke sponsorship opportunities for NetShelter and will be responsible for all of NetShelter’s UK sales. Darren Higham, director of UK sales for NetShelter, will work with the Adconion sales team to deliver advertising solutions across the UK, while working with Adconion’s Global Sales Team in additional international markets.
http://www.adconion.com/
Rubicon Project grows European team with appointments
Ad technology firm the Rubicon Projectis growing its European operations with three further appointments in the London office. Joining from AOL and MIG, they will help premium Web publishers across Europe leverage REVV, the world’s leading yield optimisation platform, to safely, effectively and efficiently monetise their digital advertising inventory. Joining as an Account Manager, Morwenna Beales will work closely with key UK publishers with responsibility for ensuring the Rubicon Project’s REVV for publishers yield optimisation platform exceeds publishers’ expectations in delivering increased revenue, whilst protecting their brand. Beales joins from Media Initiatives Group where, as Client Services Manager, she managed numerous accounts for eType.
Anissa Assoul will work alongside the Account Management team to analyse and report on European publisher performance in order to maximise their online advertising revenues. Assoul joins from AOL where she spent two years as Head of Publisher Analysis optimising performance across nine online display advertising networks in Europe to maximise profitable revenue. She formulated network growth strategies through market and internal performance analysis. Also joining from MIG is Erin Laing, who will utilize the Rubicon Project’s REVV for demand technology platform to verify, quality assure, traffic and optimise third party online advertising campaigns. She will maintain advertising quality standards and liaise with publishers and demand sales channel partners to support the overall delivery of campaigns. At MIG, Laing managed advertising operations and reporting for key advertising clients and publishers.
www.theRubiconProject.com
Recommendi: Free tool to measure customer loyalty for SMB
Recommendi has launched a free tool for Small and Medium Businesses to help identify their loyal customers and measure customer experience. The tool is based on the Net Promoter® Score, widely used by large international companies to measure and increase customer loyalty, and fast becoming an industry standard. With Recommendi this service is now available for retailers, hospitality- and service providers, who can quickly and easily start with the no-charge service. The tool has been developed by Amsterdam-based company Directness, who have a track record in providing loyalty solutions to major corporations.
www.recommendi.com
Bible project condenses gospel into 40 podcasts
Bible Society’s new You’ve Got the Time project sees the New Testament dramatised in 40 half-hour audio clips for those who say they haven’t got the time in their busy lifestyles to read the Bible. Thirty one TV and stage actors from Riding Lights Theatre Company, based in York, took part in the recording, including Russell Boulter, probably best known as DI Boulton from ITV’s The Bill, and National Theatre and Royal Shakespeare Company actor Israel Oyelumade.
Bible Society research also says that many people struggle to read the Bible alone, so You’ve Got the Time comes with a resource pack to go with the recordings and to get people talking about what they’ve heard. It’s hoped many churches will follow the 40-day listening plan over the New Year or during Lent next year. The MP3 files and resource pack can be downloaded free from www.biblesociety.org.uk/ygtt, but Bible Society is asking for donations to help change the lives of thousands of Christians in Africa who can’t afford to buy an audio Bible.
www.biblesociety.org.uk/ygtt
Marks & Spencer launches new customer service tool from Transversal
Retail giant, Marks & Spencer has today launched a new customer service tool called Smart FAQ using software from Transversal to enable visitors to its online retail website My M&S to find answers to their most common questions quickly and easily. To use the tool, customers simply ‘ask’ questions in their own words, using natural language via the search field on the My M&S website. They will then be served with appropriate answers in real time which will present relevant, time sensitive information that customers are searching for.
An important benefit is that Marks & Spencer will gain detailed insight into the questions that customers who visit My M&S, ask. By using the powerful reporting tool, contained within the Transversal solution the retailer will be able to build a knowledgebase of data based on customer questions and responses enabling it to continuously improve the responses it provides. The technology also has the potential to allow Marks & Spencer to actively promote key messages and announcements using a contextual advertising engine based on customers’ interests.
www.Transversal.com
Open University Benefits From Exalead CloudView Search
Exalead, a global provider of search-based business application (SBA) technology, today announced that Open University has selected its CloudView Search solution to enrich end user experience. The platform provides core search capabilities for the University’s website, Intranet and Virtual Learning Environment (VLE), to cater to the needs of its staff, tutors and visitors.
Incorporated as a university in 1971, Open University is the leading open admissions, distance-learning institution in the UK, with approximately 4,500 staff and 7,500 tutors. It has more than 200,000 students in over 40 countries studying for a variety of degrees and vocational qualifications ranging from short courses to PhDs. As a major e-learning institution, it is important to make the University’s resources as easy to navigate as possible and to provide the best possible search tools to students and researchers. The University is considering the technical possibilities afforded by Exalead CloudView Search in a project to make both audio and digital content fully searchable. It also plans to integrate existing document management systems using Exalead’s technology.
www.exalead.com
Thomas Cook UK & Ireland chooses e-Dialog for online and e-mail push
e-Dialog, a company within the GSI Commerce Marketing Services division and a proven provider of advanced e-mail and multichannel marketing solutions, today announced that travel company Thomas Cook UK & Ireland, has selected the company to implement its customer e-mail campaigns.e-Dialog has been commissioned to help Thomas Cook UK & Ireland acquire new customers, drive greater customer loyalty and add value to the overall customer experience.
As part of the engagement, e-Dialog will implement a range of measures to improve customer data capture and relationship management for the travel company and will work with Thomas Cook UK & Ireland to improve the integration of online and offline data.
www.e-dialog.com
B&Q appoints TagMan to track all online campaigns
B&Q, the UK’s leading home improvement and garden centre retailer, has hired single-tag campaign tracking technology TagMan for tag management. The system will help the company understand the full journey its customers take on their way to buying from its website www.diy.com.
B&Q is part of Kingfisher plc with 330 stores employing more than 30,000 people nationwide. The company will use TagMan to manage the tracking tags from all the search, display, email, affiliate campaigns and shopping channels on its website. By inserting the third-party tracking tags from all its marketing channels into a single TagMan container tag on its pages, B&Q will be able to follow the complete path to conversion that any of its customers take, including whether they come direct to the site or through natural or paid search, affiliate links, display campaigns or price comparison shopping channels.
www.tagman.com
Mobile Interactive Group delivers mobile internet user experience and design for M&S mobile commerce site
Marks & Spencer, one of the UK’s leading retailers has worked with Mobile Interactive Group (MIG) for consultancy on the user experience, design and functionality for the launch of their first ever mobile commerce internet site, in partnership with Usablenet.
The purpose of the site is to extend the Marks & Spencer brand onto the mobile channel, to create another direct communications channel with consumers and to enable consumers to access all product lines on the move as mobile is now being treated like the web. The m-commerce site, which launched on 12th May 2010 has a clear, simple, effective design which presents the user with a quick route to access their desired product. To date the site has delivered some impressive results, outstripping initial KPI’s.
www.migcan.com
Videojug ramps up synidication and licensing to boot content
Videojug, the original UK pioneer of ‘how-to’ online video is boosting its in-house sales team with the addition of Ben Myers as Syndication and Licensing Executive. Myers joins from e-mail marketing service provider Best Response Media where he was New Business Manager. Reporting to Videojug’s Head of Sales, Alex Craven, he is tasked with helping to drive revenue from the syndication of existing Videojug content; as well as through the sale of bespoke video content to brands directly; and through PR agencies and creative agencies.
Earlier this month Videojug announced the launch of its new knowledge and revenue sharing website VideojugPages.com, with Panasonic the first brand signed up to the platform, providing expert photography content and advice. And in September the company also launched its apps for the iPhone/iPod touch and iPad, which netted well over 100,000 downloads in the first two weeks of launch.
www.videojug.com/mobile
Efficient Frontier Announces New Facebook Advertising Offering
Efficient Frontier, a global performance marketing company, today announced its new Facebook advertising offering as well as the integration of its technology platform with the Facebook Ads API. This new offering will allow marketers to optimize Facebook in a unified platform that also includes search and display ads. Cross channel optimization of this kind is an industry first and provides marketers and agencies with a true holistic view of their online marketing campaigns.
The new integration of Facebook’s APIs into Efficient Frontier’s platform helps marketers succeed by delivering automated optimization while removing much of the complexity from campaign management and reporting. The platform simplifies the creation of successful Facebook campaigns by allowing marketers to create thousands of ads in seconds. It also allows marketers to more easily target ads to new audiences using Facebook’s segmentation including interest, likes, age, gender, and geography.
www.efrontier.com
LinkShare debuts new advertiser dashboard
As part of a strategic effort to enable retailers to improve the effectiveness of their performance marketing programs, LinkShare has announced the release of its completely new advertiser dashboard. Using the new LinkShare dashboard, advertisers can more easily develop, execute and track the results of their online performance marketing programs and campaigns resulting in higher revenue and more targeted online site traffic.
Based on direct feedback from advertisers and agencies, the new LinkShare advertiser dashboard features hundreds of usability enhancements and new features. New capabilities include in-depth year-over-year (YOY) performance tracking including the ability to view a range of trending insights and transparency into campaign level performance by individual publishers. Advertisers are also provided with new tools to facilitate more effective communications with their online marketing partners. LinkShare’s new reporting features allow advertisers to see how their programs and campaigns are performing at a strategic program level and they can also easily drill down to see more granular details by individual publisher.
www.linkshare.co.uk
Consumerchoices.co.uk launches mobile comparison site
Consumerchoices.co.uk, a leading provider of broadband, home phone and digital TV price comparison websites and services, today announces the addition of Mobilechoices.co.uk to its existing portfolio of sites. Mobilechoices.co.uk is a service specialising in mobile phone comparison and advice.
The latest Consumerchoices.co.uk service compares over 800,000 mobile phone deals from the major handset manufacturers, networks and retailers in the UK. Customers can search according to individual requirements using an array of search options, including phone model, monthly rate or pay-as-you go. Additionally, consumers are able to compare deals by the amount of mobile internet usage they provide or phones that come with a free TV or games console offer. The website offers the latest news and phone reviews written by experts, as well as Consumerchoices.co.uk’s renowned “Ask the expert” column. Mobilechoices.co.uk’s comparison calculator is powered by Omio.com, leaders in the provision of mobile comparison tools to third party partners.
www.Consumerchoices.co.uk
eDigitalResearch revamps website
Market research specialist, eDigitalResearch, is launching a brand new informative website –www.edigitalresearch.com – which includes a fun and innovative demonstration survey, exclusive UK benchmarking and statistical data, as well as a fresh, original and user-friendly design that has been specifically created to serve as a platform to share the latest research techniques and market knowledge.
eDigitalResearch has been monitoring and tracking the online landscape and digital consumer since the relative beginnings of the Internet in the late 1990’s. Since then, the company has developed an unrivalled bank of knowledge and understanding on ecommerce and what makes truly engaging and successful websites. A snapshot of eDigitalResearch’s unique understanding of the Internet and today’s multichannel user can be found across the new site, with the introduction of the revolutionary StatStor and the integration of several social media platforms and industry news feeds. Designed specifically with ecommerce professionals in mind, StatStor provides unique and vital UK internet user statistics collected through the wealth of research carried out today by eDigitalResearch across the web. StatStor includes trended browser information and details on user’s operating systems, allowing visitors to compare and measure their online demographics against a regularly updated nationwide average. This information is an industry first and is available to all completely free of charge.
www.edigitalresearch.com
ATG Unveils ATG Commerce 10
ATG has launched ATG Commerce 10, designed to help merchants speed commerce implementations, improve merchandising, rapidly launch multiple sites, and easily expand into new markets. The release will include redesigned merchandising applications, new cross-channel selling and multi-site management features, and innovative tools that empower organisations to work with greater speed, control, and efficiency. These capabilities are designed to increase the value of your merchandise, and the profitability of your overall commerce initiatives.
ATG Commerce 10 provides companies with a software foundation for the new world of Commerce Anywhere, managing personalised customer interactions across any channel, any site, or any device. Organisations can leverage the power of one engine driving its entire cross-channel commerce operation, choreographing activities across the web, physical store, contact centre, social outlets, and mobile commerce initiatives in a unified way.
http://www.atg.com.
Global Reviews launch customer experience benchmarks
Global Reviews, the leading customer experience analysts, have launched a new range of groundbreaking benchmarks that offer clients unprecedented levels of objectivity and accuracy.The new benchmarks assess not only best practice, but also customer behaviour and perception, increasing conversion and loyalty. The service can be used across all communication channels, including web, web-mobile and phone, helping clients improve their overall customer experience.
The new industry-specific benchmarks have been created by asking hundreds of customers what they look for when buying a product or service, and what information they would like providers to offer. Best practise is established by assessing the customer experience offered by leading providers, and the degree to which customers like and can use services is ascertained by results from Global Reviews’ ‘Significant Usability’ studies. This approach has been used to create a range of benchmarks with hundreds of different criteria against which customer experience is assessed. From this, Global Reviews are able to offer clients a variety of clear insights, and confidently predict the positive outcome of their recommendations once applied.
www.globalreviews.co.uk.
Schawk expands digital marketing services
Schawk, a provider of brand point management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity, announced has expanded its digital marketing services by acquiring the boutique digital agency Untitled London Limited, which is based in London, United Kingdom. Untitled London Limited is an award winning digital agency which provides strategic, creative and technical services for digital marketing across web, mobile and social touch points.
www.untitledlondon.com.
www.schawk.com.
Sandler launches new online training service
Sandler Training, the world’s leading provider of sales, management and leadership training, has announced today the launch of its new online service, Sandler Online. The new service is a web-based tool that allows business professionals to access Sandler’s expertise and engaging content 24/7. One of the key features of the new tool is its ‘course’ facility function which allows users to take online learning courses. The user is assigned to a Sandler learning course, which they can carry out at anytime. To complete the course, and to make sure they have understood the learning content, the user is then asked a series of questions, with the answers being fed back to a Sandler Trainer who can then tackle any issues that the participant may have struggled with.
http://www.uk.sandler.com/
Erin Mulligan Nelson to join Bazaarvoice executive leadership team
Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that Erin Mulligan Nelson will join the company as Chief Marketing Officer. Nelson, who will leave her position of CMO at Dell in the next few weeks, is a marketing executive with deep experience in brand strategy, global communications, social media, e-commerce, corporate responsibility, and global research.
She joins Bazaarvoice during a period of accelerated global growth as companies worldwide embrace customer conversations as the cornerstone of their business success. Currently, more than 950 brands including Ocado, French Connection, Dell and QVC use Bazaarvoice to harness customer word of mouth on more than 2.7 trillion dollars worth of goods and services sold worldwide. Nelson will replace Sam Decker who announced his resignation last month to pursue new venture opportunities. As founding CMO, Decker led the development of Bazaarvoice’s award-winning product line and the company’s marketing efforts, establishing Bazaarvoice as the category leader in social commerce. Decker will remain actively involved with Bazaarvoice as an Advisory Board member.
www.bizaarvoice.com
Tottenham Hotspur and Sportingbet.com announce gaming partnership
Tottenham Hotspur Football Club and Sportingbet.com, one of the world’s leading online gaming companies, is pleased to announce a new four-year partnership. The relationship will see Sportingbet.com become the Club’s official gaming partner with a brand presence at White Hart Lane and within the Club’s communications channels. The new deal will be effective from the Club’s forthcoming Premier League fixture against Wolverhampton Wanderers on September 18 at White Hart Lane.
Football dominates Sportingbet.com’s business representing 65% of the group’s total sports betting revenue and it accepts over 42 million football bets each year. Tottenham Hotspur is the second football sponsorship deal signed by Sportingbet this season and follows Sportingbet’s shirt sponsorship with Wolverhampton Wanderers and recently announced partnership with Leeds United.
www.Sportingbet.com
TVonics appoints Amaze as retained digital agency
Consumer electronics brand TVonics, the only digital set top box provider designing and manufacturing products in the UK, has appointed leading pan-European integrated marketing and technology company, Amaze, as its exclusive online marketing agency. Amaze will support the imminent launch of TVonics’ new FREEVIEWTM high definition (HD) range of products to drive consumer sales in the UK.
Amaze’s initial brief includes search marketing and site optimisation focused on the main brand site. Amaze will enhance the design and content of the website to enhance customers’ online experience and ultimately increase conversion. In addition, Amaze has been briefed by TVonics to develop a fully integrated consumer marketing campaign across multiple channels, both online and offline. The aim of this campaign will be to promote a number of the key product lines and start to build the TVonics brand in the UK.
www.tvonics.com
Swiftcover.com invites its fans to upload their saddest faces to “Summer Mourning” Facebook app
Online isurance firm swiftcover.com launches a fun campaign to celebrate the end of the summer. Using social media and supporting display campaign, swiftcover.com calls on users to upload their favourite photos to its Facebook app from 27 September-10 October. The photos aren’t the usual shots of people partying: the call is for the saddest faces to “mourn the passing of the British summer”. Users will also be able to download a playlist of the best of the summer festival music.
The gallery of sad faces will feature on the swiftcover.com Facebook page, updated in real-time, and can be linked to users’ own Facebook pages. The winner of the best “mourning” face will be announced w/c 11 October, judged by swiftcover.com and will win a Red Letter DayTM experience day voucher worth £300; further prizes include 20 Spotify premium accounts worth £2,400. The interactive campaign including display advertising, social media activity and advertising in casual games; was devised and conceived by swiftcover.com’s digital agency Steak. Steak also designed and developed the “Summer Mourning” Facebook application. Visitors to the swiftcover.com Facebook page can download a best of the summer festivals top 25 tracks, voted by music fans, from a playlist devised by swiftcover.com, Absolute Radio and Steak. The list is available for free download via Spotify from 27th September.
www.steakdigital.co.uk
Drinkaware tackles binge drinking with Enable Interactive
Drinkaware, the alcohol awareness charity, has launched the digital part of their five year, £100 million ‘Why Let Good Times Go Bad?’ with all digital elements designed and developed by Enable Interactive. Enable’s digital campaign for Drinakaware adopts a Facebook-led strategy, with a central ‘Why Let Good Times Go Bad?’ Facebook page and ‘Good Times, Great Mates’ Facebook application as its main focus, which has been supported by some of the world’s largest drinks brands. The application allows users to assign ‘drinking personas’ to their friends, which represent different behaviour and personality traits after a few drinks. With this, users can let their mates know if they’re more likely to be the ‘Flirt’, the ‘Loose Cannon or the ‘Wingman’, amongst others. When friends are assigned a persona, they’re notified via Facebook, and also receive one of the smart drinking tips to help them regulate their drinking.
As well as the campaign’s central Facebook presence, Enable Interactive has also created a version of the application specifically for National Union of Students (NUS), which is working in partnership with Drinkaware to address the drinking culture amongst students. Drinkaware’s partners in the drinks industry have also shown tremendous support for the campaign, with brands including Budweiser, Stella Artois and Becks running the application as a custom tab on their own Facebook pages. Banner advertising and a campaign section on the Drinkaware.co.uk website complete the digital campaign elements.
www.drinkaware.co.uk
www.EnableInteractive.com
AudienceScience launch new European targeting platform
AudienceScience, a global online advertising technology company driving digital marketing success, announced today from dmexco in Cologne, Germany, that the recently acquired wunderloop has now been rebranded AudienceScience creating a single powerhouse global brand. As the pioneer of the audience targeting concept and the global leader in the space, AudienceScience is ushering in a new age of data management and targeting with a centralised, integrated platform that creates the much needed simplification of the online advertising process.
In addition to innovative products like Connect (from the wunderloop portfolio), AudienceScience is bringing to market in the UK and across Europe, its Audience Gateway for Advertisers. Currently and successfully used by top advertisers in the US, the Gateway platform enables agencies and advertisers to centrally control media efficiency, allowing them to accurately define target audiences from multiple data sources (online and offline) and then reach them in an online environment. By enabling advertisers to identify and reach qualified audiences at scale based on interest, intent and behaviours, it dramatically simplifies the online advertising process, driving more effective campaigns and reducing operational and administrative costs.
www.AudienceScience.co.uk
eDigitalResearch helps Royal Mail identify new business customersRoyal Mail’s tool which helps online businesses to improve their order fulfilment and delivery services is about to celebrate its first birthday. And it’s all been made possible by leading online research provider, eDigitalResearch. Delivery is consistently a key element identified in the regular eRetail Benchmark studies conducted by eDigitalResearch. Recognising this, Royal Mail, one of the UK’s leading delivery businesses, set up royalmaildeliverypromisetool.com – originally as an internal tool for Royal Mail’s sales team to gather information in order to approach businesses about its delivery services. In October 2009, the site was opened up as a self-service tool for any business to review its own processes.
Completion of a structured survey takes about 20 minutes and is rewarded by a free, automatically-generated report provided instantly on submission. The report provides invaluable insight into whether this vital stage of the online transaction is likely to meet customers’ expectations. The respondent data captured by the survey together with various combinations of responses, identifies potential customers with the objective of generating sales. When planning the tool, Royal Mail conducted a tender process to find the best supplier to provide the survey and reporting engine according to its needs. eDigitalResearch was chosen as its solution was faster and more cost-effective than competitive bids as well as being closely aligned to Royal Mail’s requirements. The company also had an excellent track record supplying Royal Mail with other research solutions.
www.edigitalresearch.com