Google is testing a preview pane tool that lets users see a sample of the pages returned in search results, before deciding to click through to their chosen site.
When users hover over a search result, Google will display a preview of the entire website.
The tool will also highlight segments of the page that correspond with the conducted search in orange, making it easier for prospective clients to quickly scan websites for relevant information.
In addition to the page previews, Google is also enabling the same site to appear multiple times. Previously, multiple entries would be indented and displayed beneath a company’s first mention.
Under the new system, though, a single website can have more than one listing.
With single websites taking up multiple search slots, this move from Google means firms have even more reason to improve their B2B search engine optimization to boost their exposure and generate more clicks.
