Social games and advertising firm RockYou has been working with several game developers to integrate Deal of the Day (DOTD) – within their Facebook games.
DOTD is the industry’s first brand-sponsored in-game advertising unit that enables gamers to engage with an advertiser’s brand in exchange for virtual currency.
Unlike offers that require e-mail addresses, phone numbers, and even credit card information, DOTD presents opportunities to engage with brands – for example, by watching 15- 30 second videos, completing short polls, or playing mini-games.
“We are seeing a significant amount of demand from developers, users, and advertisers alike, for Deal of the Day – and we are very excited to be working with several more Facebook game developers to increase its availability,”