Online lead generation is now responsible for 42% of sales made by companies to consumers compared to 40% last year, according to new research.
Econsultancy’s Online Lead Generation (B2C) Report, sponsored by international lead generation specialist Clash-Media for the fourth year running, also found that marketers are continuing to increase their budgets for this activity.
The number of company respondents who say that online lead generation (OLG) budgets have gone up in the last year has increased from 59% in 2009 to 65% this year, as companies move out of “recession mode”