Bing and Yahoo searches account for 33% of US queries

Last month, organic searches conducted on Yahoo were migrated to Microsoft’s search engine. While the transition happened mid-month and B2B online marketers won’t be sure exactly what effect the transition has had on SEO campaigns, recent comScore reports indicate the two search engines combined accounted for one-third of queries.

Both Yahoo and Microsoft gained market share during August. Twenty-one percent of queries went to Yahoo, demonstrating a 0.9 percent increase over July. Meanwhile, Microsoft was up 0.2 percent and accounted for 12.8 percent of searches. Together, the two search portals accounted for 33.8 percent of queries.
Yahoo and Microsoft’s gains largely came at the expense of Google, which was down 1.1 percent. Despite this loss, it served nearly two-thirds of all searches (60.5 percent) in August. The remaining queries were conducted through Ask and AOL.
With Bing handling all of Yahoo’s organic results, Yahoo has begun focusing on enhancing users’ search experiences. The company is set to launch a redesigned search page later this autumn.
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