Twitter is set to launch a new version of its micro-blogging platform, incorporating picstures and video posted by users into its feed.
The popular social network is hoping the revamp- the first major update in its four year history, will encourage users to stay on the site for longer, ramping up its appeal to advertisers in the process.
Some users will start seeing the new look as soon as tonight, though the company says on its blog that it “will roll out as a preview over the next several weeks.”
To co-incide with the relaunch, Twitter has sealed 16 multimedia partnerships with DailyBooth, DeviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube.
The move also sees Twitter further encroach on territory previously owned by third-party applications, with the main site now emulating functions previously perfomed by downloadable software such as Tweetie, Seesmic Desktop, and TweetDeck.
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