On the eve of the IBC Conference in Amsterdam Louise Kavanagh, Managing Director of the digital TV data specialists Apogee takes a step back as the UK approaches the final months of the digital switchover.
“We now have a more complete picture of the intersection between the alternative delivery systems for linear, digital and interactive TV services and there are significant gaps particularly in broadband roll-out. Our estimates show that the consumers choice of what to watch and how will be restricted for up to seven and a half million households in Britain,”