Mobile ad platform Blyk, has secured a 17 million euro investment lead by Nexit Ventures and other individual investors.
Launched in 2006, the Finnish firm began as an ad-funded mobile network targeted at youngsters, later pivoted to focusing on the mobile advertising platform as a business of its own.
The investment helps Blyk to further accelerate its growth in partnering with mobile operators world wide to help them further capitalise on their customers.
Blyk sends exclusive offers to those that opt in to its service, via SMS and MMS. It claims to attract 25% response rates in the markets it operates in.
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