With audiences and revenues falling in the publishing industry, Nick Gregg, CEO of StrategyEye comments on the future of the publishing world, and why industry intelligence is revolutionising publishers revenue streams.
The publishing industry needs to adapt fast. There will be a massive shake-out with lower profits, job cuts and mergers as the revenue pie changes.
However, knee-jerk reactions are not the way forward. The current vogue for some publishers to say “let’s shift to paid subscription walls”
