Sports betting saw a notable increase in June giving casino, poker and bingo a run for their money. The latest report by independent search and social marketing agency Greenlight, ‘Gaming Sector Report – June 2010’, reveals UK consumer search for sports betting-related terms totalled 550,779.
This saw the sector’s share, search-wise, increase from 18% in March to 23% in June. By contrast, poker, casino and bingo took a hit.
Overall, UK consumer search for gaming-related terms was down to 2.3 million in June compared to 3 million, 2.7 million and 2.6 in March, April and May, respectively.
“Going by the search trend, it would seem June was a significant month for the sports betting industry, whilst the casino, bingo and poker sectors have seen the reverse”