From small companies to global organisations, social media campaigns are playing an increasingly important role in brand marketing and now a Social Media Campaign Hall of Fame table has been published. This list runs down the most succesful. memorable and controversial social media campaigns of all time.
Compiled by PR and social media agency, Umpf, the table lists 50 of the world’s best social media campaigns, from iconic brands such as Coca-Cola, Ford, Nike and Nokia to lesser known names such as Ascendgence and DARPA.
Adrian Johnson, Umpf owner, said: “Whether they’ve been created to raise product awareness, increase sales, drive footfall, add fans, improve SEO or enhance audience engagement, one simple thread links all these social media campaigns together, a clever concept.
“At the heart of any great marketing campaign, whether it’s a press ad, a piece of DM, sales promotion, PR, or in this case social media, you’ll typically find a brilliant idea – each of the campaigns in our Hall of Fame exhibits that trait helping generate brand buzz, conversations, interaction and engagement.”
