Online sports betting company Betfair has launched , its betting exchange iPad app, the first betting application available through the App Store.
Initially available in the UK and Ireland to Betfair customers, the app brings the Betfair betting experience to iPad users, fully utilising the iPad’s functionality.
Earlier this year Betfair launched the world’s first betting application for Internet-connected TVs, followed by the first betting application for the iPhone.
Betfair’s Global Director of User Experience, Don Fotsch comments: “The release of the Betfair iPad application is another example of us offering our customers the most cutting-edge methods of placing their bets. Once more we are pushing the boundaries when it comes to adapting our products to the latest web and technology trends, reflecting our entrepreneurial roots and obsession with delivering engaging customer experiences.”