A new whitepaper from Daryl Willcox Publishing argues why PR professionals should embrace the world of blogging.
In An introduction to blogging for PR professionals, author Peter Brady, CEO of social media agency Orbital Media, explains why blogging may still be a missed opportunity for the PR industry.
“Misconceptions over the reasons for blogging together with a misunderstanding of blogging etiquette and widespread trepidation over how to approach the ‘blogosphere’ are the main reasons holding people back,”