B2B buyers are consuming content in many forms online and it is becoming more apparent that B2B marketers need to distribute content wherever their potential customers are looking. With the B2B market being a highly competitive one distributing quality content online is crucial, doing so will give brands a greater reach and enable users to engage with brands in an environment of their choice. Amit Kotecha, senior project executive, IAB, offers some tips on getting the most out of B2B marketing online.
“Think about the house you want to build before the tools you want to use”
