Over two in five (42.6 percent) of Brits are now shopping online at least once per week and the average shopper is now spending £71 per month on online goods, according to new research.
The report announced by eCommera, a provider of ecommerce trading solutions, adds weight to the latest IMRG Capgemini e-Retail Sales Index showing growth for the British online retail market is continuing to climb.
Andrew McGregor, CEO of ecommerce expert eCommera, said: “The recession has been bad news for the high street but online retailers have seen real growth because of the benefits they offer to consumers. Price is an obvious benefit of shopping online as it’s far easier to shop around online for a bargain by visiting multiple retailers’ websites or using price comparison sites. But greater choice, a flexible range of delivery options and the convenience of shopping at any time of day and taking delivery without ever having to queue in-store or seek for a parking space, is also critical and clearly driving growth in online sales.”