The online mattress delivery market has been a booming market recently, but this long-form ad from Purple stood out from the crowd with its unusual experiment, sharp use of humour and striking visuals.
It was casting choice that baffled the world: US comedy favourite Danny McBride playing the son of Mick “Crocodile” Dundee in a reboot of that the iconic 80’s film. But it was all an elaborate hoax to promote Australian Toursim.
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