Technology is powering the rise in audio ads, from big data and earcons to interactive audio and smart speakers. Max De Lucia, co-founder of specialist music agency DLMDD, offers his predictions for the sonic branding sector for 2021.
A first-generation flying car could cost as little as £95,000, with that 38% of active flying car projects currently in the flight-testing stage, according to new research.
![History of the self-driving car: from sci-fi to reality [INFOGRAPHIC]](http://netimperative.com/wp-content/uploads/2020/07/self-dr.png)
From The Love Bug through to Westworld, movies and TV shows have evolved self-driving vehicles to create unforgettable moments. But consumers remain wary of their real-life counterparts as they start to roll out onto roads around the world.
Google has acquired North, a Canadian augmented reality wearables company backed by Amazon and Intel. The move follows the failure of its own, Glass, to go mass market.
With the more intuitive, endless way consumers utilise devices 24/7, the real advertiser opportunity isn’t on a smart toaster. It’s understanding the type of consumer who may be investing in those smart devices. Tom Rolph, VP EMEA at Tapad, looks at how the proliferation of smart devices in consumers homes will impact brand experiences and … [Read more…]
Facebook has launched the largest ever open-domain chatbot, called Blender, which it claims is able to demonstrate empathy, knowledge and personality and is better than ones created by rival Google.
Following the release of the Drone Delivery Group White Paper accelerate the growth of the drone industry in the UK just two weeks ago, Robert Garbett, Chairman of the Drone Delivery Group, and Chairman of the British Standards Institution Drone Committee, dispels some of the myths around drones, warn against mistakes, and reveal the best … [Read more…]
Two thirds of UK workers believe working from home will be more common after the Coronavirus crisis.
The skill, initially available on Google and Amazon smart phones and speakers, is able to answer a wide range of personal questions surrounding pregnancy that can cause many pregnant women anxiety or embarrassment. With coronavirus a huge concern now and in the coming months, the Tommy’s Skill enables parents to ask specific questions about how … [Read more…]
The data, from global recruiter Robert Walters, indicates that in Q1 of this year, permanent job vacancies in the tech sector increased by +32.56%, and contract tech roles increased by +48.27% – when compared with the same period last year. Ahsan Iqbal, Director of Technology at Robert Walters comments on the findings: “At the moment, … [Read more…]