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Netimperative is more than just a daily news site. We have over ten years of news, analysis, reports, research and data, as well as regular events to help you keep up to speed with the latest digital industry developments.

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Digital Training Academy
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
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Digital marketing audits
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.
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Digital events
Latest polls
Twitter or Bitter?
Is twitter going to live up to the hype, or is it just another fad?
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News and research round-ups
All the latest digital trends in bite-sized portions!
DIGITAL BOOK CLUB

From the tutors at the Digital Training Academy
Googled- End of the World as We Know It: Ken Aueleta
The Twitter Book: Tim O'Reilly
DIGITAL BOOK CLUB Me++: William J Mitchel
The Tipping Point: Malcolm Gladwell
Comment
Right to reply: Google changes will make advertising attractive for comparison sites
Bigmouthmedia reports that Google's latest changes to its trademark policy will make pay-per-click advertising more attractive for comparison sites.
Aug 05, 2010
Top tips: Behavioural targeting: 4 steps to avoid privacy pitfalls
As businesses attempt to navigate through the online privacy minefield, they need to be very aware of the risks of data misuse while recognising the benefits that can accrue if it is done well. Malcolm Duckett CEO at Magiq, provides a guide to getting the most out of behaviourally targeted campaigns without falling foul of privacy
Aug 03, 2010
Top tips: A stitch in time- 10 tips for implementing multivariate testing
Multivariate testing is a powerful web development strategy which boasts the best conversion rate improvements in the business and strongest return on marketing spend - but it is a discipline, not a quick-fix, argues Mark Simpson, Founder and President at Maxymiser.
Aug 02, 2010
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