New ad platform targets music downloaders
- Apr 30, 2007
The We7 service works by dynamically 'grafting' ads onto the front of music tracks and albums based on a consumer's demographics such as location, age, gender and preferences.
This allows advertisers to engage with consumers ‘off web’ as they listen to the ad-embedded downloads.
All We7 music is DRM free so consumers can legally share and play tracks on any MP3 player, with the ‘grafted’ ads changing on sharing to match the consumer.
The revenue generated via advertising ensures artists receive royalties for making their songs available, whilst consumer will receive and share DRM-free music legitimately.
Steve Purdham, CEO, We7 said: “We7 offers a platform to entertain and engage, benefiting both the consumer and the advertiser. Our advertising model creates an entirely new category of highly targeted, high value, advertising inventory, combining all the benefits of an engaging broadcast campaign with the speed and effectiveness of digital.”
Peter Gabriel, Musician and Founder Investor We7, added: "We7 provides artists - even across the more experimental or minority genres - with the opportunity to build a new source of income from their music. Ad funded downloads are the way to provide free music to the consumer without depriving musicians of their livelihood."
Gabriel has a proven track record with music technology projects, after funding and launching OD2, the digital service provider, in 1999 OD2 was sold to Loudeye which in turn was sold to Nokia last year.
Purdham founded and built global technology companies, such as SurfControl plc which was worth £1bn at its peak valuation.
Taysom founded the Reuters Greenhouse Fund in California and his investment track record also includes a number of successful technology ventures including Yahoo! Verisign, and Advertising.com.