Blowfish wins Auto-Europe display ad contract
- Apr 23, 2007
Blowfish Digital's campaign for Auto Europe will employ a variety of approaches identified during the trial period, which were proven to deliver the best possible return on investment.
This will include keyword and behavioural targeting, portal, network and lead generation activity, while also utilising advanced serving capabilities such as creative storyboarding and retargeting.
Blowfish Digital Account Director Anna Brunt says: “We are thrilled to be working with Auto Europe. We are also confident we will manage and optimise Auto Europe's campaign to deliver an impressive cost per acquisition.”
Peter McAree, Commercial Director of Auto-Europe's UK & Ireland division, comments: “We were very impressed by the team at Blowfish Digital, particularly by their rigorous testing, identifying the portals and sites where our company should have a presence. Their bespoke programme has already delivered excellent results, so we are very happy to extend our relationship.”
Blowfish Digital is a full service online marketing agency launched in 2005 to deliver creative campaigns tailored to individual client needs. Services include media planning and buying, PPC, SEO, email marketing, lead generation and partnerships. Blowfish Digital clients include: Audible, Love Film, Jackpot Joy and Agent Provocateur.