Loan firm selects LBi for online push
- Apr 16, 2007
The one-year contract will see LBi developing a digital marketing strategy including search, affiliate and display, as part of Provident's plans to facilitate new business through an overhaul of its existing online offering.
Provident's home credit loans provide small, unsecured cash loans - typically between £50 to £500 - for a multitude of uses, whether it's to cover everyday costs, one-off major purchases, gifts or holidays. LBi has been appointed to develop and implement a new and innovative strategy to further raise awareness of Provident's loan propositions with the ever-increasing online audience.
Sarah Bacon, Digital Marketing Manager at Provident Personal Credit, said: "We have some aggressive targets in place for sales lead generation. With online communications becoming ever more sophisticated we felt it necessary to provide a much more compelling online offering in order to meet those targets."
"LBi's full-service approach and proven experience in large affiliate programmes were key factors in our decision. We are confident LBi's combined skills in creative design will aid us in reaching new customers through online media."