Touchdown wins VisitBritain account

The international creative account is worth more than £1 million a year and Touchdown will market to drive awareness, creativity and customer acquisition across key SEMEA regions.

Touchdown will drive the VisitBritain account via their network across all regions of SEMEA, working on campaigns with Ireland, France, Spain, Portugal, Italy, Greece, UAE and South Africa.

Ed Gray, Touchdown’s client services director, said: “Brand affinity is at the heart of this international intergrated account. Our creativity and commercial delivery will ensure that VisitBritain fastens a vibrant presence in all local and key markets and media at the heart of the SEMEA target.”

Simon Mill VisitBritain’s managers for Italy and Greece, said: “We’re very excited t be working with such a creative, energetic and diverse team of international communication professionals and look forward to sharing in their bold creative and highly commercial approach in market.”