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News for 2004

Web users seek ghosts of Christmas past
Web braces for 2005 “chav-alanche”
Aegis buys search marketing agency
Salary checking tool launches
Surprise QXL bid could scupper MBO
IAC to spin-off travel firm
Gambling site bags Sky sponsorship deal
BBC cuts sites in savings drive
UK broadband take-up hits 4m
Virgin unveils webmail
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DIGITAL BOOK CLUB

From the tutors at the Digital Training Academy
Googled- End of the World as We Know It: Ken Aueleta
The Twitter Book: Tim O'Reilly
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The Tipping Point: Malcolm Gladwell
Comment
Right to reply: Google changes will make advertising attractive for comparison sites
Bigmouthmedia reports that Google's latest changes to its trademark policy will make pay-per-click advertising more attractive for comparison sites.
Aug 05, 2010
Top tips: Behavioural targeting: 4 steps to avoid privacy pitfalls
As businesses attempt to navigate through the online privacy minefield, they need to be very aware of the risks of data misuse while recognising the benefits that can accrue if it is done well. Malcolm Duckett CEO at Magiq, provides a guide to getting the most out of behaviourally targeted campaigns without falling foul of privacy
Aug 03, 2010
Top tips: A stitch in time- 10 tips for implementing multivariate testing
Multivariate testing is a powerful web development strategy which boasts the best conversion rate improvements in the business and strongest return on marketing spend - but it is a discipline, not a quick-fix, argues Mark Simpson, Founder and President at Maxymiser.
Aug 02, 2010
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