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Comment: Right to reply: Google changes will make advertising attractive for comparison sites
Bigmouthmedia reports that Google's latest changes to its trademark policy will make pay-per-click advertising more attractive for comparison sites.
Aug 05, 2010; Top tips: Behavioural targeting: 4 steps to avoid privacy pitfalls
As businesses attempt to navigate through the online privacy minefield, they need to be very aware of the risks of data misuse while recognising the benefits that can accrue if it is done well. Malcolm Duckett CEO at Magiq, provides a guide to getting the most out of behaviourally targeted campaigns without falling foul of privacy
Aug 03, 2010; Top tips: A stitch in time- 10 tips for implementing multivariate testing
Multivariate testing is a powerful web development strategy which boasts the best conversion rate improvements in the business and strongest return on marketing spend - but it is a discipline, not a quick-fix, argues Mark Simpson, Founder and President at Maxymiser.
Aug 02, 2010; All subject items…