Author: Robin Langford
Brits ‘enjoy being centre of attention twice as much as Americans’
Forget the famous ‘stiff upper lip’, British people enjoy being the centre of attention twice as much as Americans, which goes against a lot of existing cultural stereotypes, according to new research.
Most marketing execs ‘don’t have an omnichannel strategy’
Just over half (55%) of respondents have yet to implement omnichannel marketing, while only 11% of CMOs have put integration across online and offline channels in place, according to new research.